Fig. 01 — The Author

HAZEL Q

Marketing strategist. AI teacher. Ube cookie mom. Too many ideas, shipping them anyway.

Shorewood, WI
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Photo coming
Fig. 02 — Preface

I spent 18 years in SaaS marketing learning what works and what's garbage.

Now I teach women and teams how to build real things with Claude — websites, apps, workflows, the stuff that used to require a developer and a month of meetings. I'm writing two books, building apps, raising kids who run a cookie business, and trying to figure out Milwaukee winters.

Note

Get the field notes.

AI that makes sense. Marketing that doesn't suck. One dispatch a week from someone running too many experiments at once.

Fig. 03 — Table of Contents

These are the things I do.

A

AI Lessons for Women

1:1 sessions and small groups for women who want to build with AI. No coding experience needed. You bring the idea, I bring the Claude.

Learn more B

AI for Small Business

Learn Claude Code and AI tools that actually save you time. Build websites, automate workflows, create content. No jargon, no coding.

Learn more C

Websites That Work

For therapists, wellness pros, and local businesses who need sites that actually bring in clients. Done-for-you, SEO included.

Learn more D

Apps & Experiments

The Clever Kit, Ideabox, and whatever I'm building this week. All vibe coded with Claude. All shipping.

See the lab
Fig. 04 — Peer Reviews
"Hazel is a skillful strategist and brand-whisperer whose sheer drive and creative innovation will impress you."
— Joel L, StellarWP
Fig. 05 — Current Field Observations

Currently into: IFS therapy, vibe coding at midnight, Milwaukee coffee shops, and keeping 39 project ideas from eating me alive.

Appendix A

OohBae Kitchen

Ube cookies by my kids. Real ube. Baked in Milwaukee. Ridiculously good.

oohbae.kitchen