Hazel Quimpo sitting on a leather couch with a laptop and yellow mug, smiling — AI teacher and marketing strategist based in Milwaukee, Wisconsin

Fig. 00 — Orientation

hazel q.

builds
>
plans

AI teacher. Marketing strategist. Builder. Based in Milwaukee.

I help women and small businesses get their marketing shit together with AI.

Not tutorials. Not theory. I teach you to build — the automation that replaces your Monday reporting, the website you thought you needed a developer for, the content engine that runs while you're making dinner.

Join free Office Hours → Apply to the Build Room →
CurrentlyAll events →
Fig. 01 — In Plain English

What I do, and who I do it for.

Office hours and events are great, but they're not the thing. Here's the thing — short, plain, no jargon.

What I do
  • A.
    Teach you to build with Claude. 1:1 Build Sessions, the Build Room cohort, and team training. No coding experience required.
  • B.
    Build alongside you. Automations, content systems, the website you thought you needed a developer for. You leave with the thing, not a Notion doc about the thing.
  • C.
    Run free office hours. Twice a week. Drop in, ask anything. Wednesdays for ops & freelance; Fridays for total beginners.
Who it's for
  • 01.
    Women, mostly. In corporate, freelancing, or running their own thing. The cohort is women-only. Everything else: come as you are.
  • 02.
    Small businesses with a marketing team of one. You're doing the strategy, the copy, the calendar, the analytics. AI can give you four more hands. I'll show you which ones to use.
  • 03.
    Teams who want AI to actually stick. Ops, marketing, comms. Multi-week training so it lives past the workshop high.

*not for: AI hype, no-code influencers, anyone who wants more tutorials*

Fig. 02 — Start Here

Open Lab — pick one.

Weekly · free · drop in

Show & Tell

A standing room for women in ops, systems, and freelance work. Workflow tours, live builds, hot seats.

Join Wed →
or · Fridays

WTF Is AI & Building

For the overwhelmed, and the chat-to-builder crossover.

 or · a free tool

Content Calendar

Three questions in, a month of ideas out.
Fig. 04 — The Work

The Work

When you're ready to go deeper.

Featured · applications open

The Build Room

Four weeks. A small room of women. One real thing built.

Apply →
Fig. 05 — Peer Reviews

Peer Reviews

“I've referred to the time I spent working with Hazel as The Age of Hazel.”
Kyle Unzicker, Director of Design
“I walked in thinking AI was for tech bros. I walked out with a working content system and a plan I actually want to use.”
Build Room Cohort, Spring 2026
“Her marketing risk-taking is calculated, audacious, and fun to be part of.”
Michelle Frechette, Exec. Dir. at Post Status
“90 minutes with Hazel saved me from three months of guessing. She saw exactly where I was stuck and we built the fix live.”
1:1 Build Session
“It is just downright fun working with Hazel. I can count on Hazel to get shit done.”
Shane Pearlman, CEO & Entrepreneur
“She absolutely excels at taking an organization that may be immature in marketing, and quickly leveling them up.”
Reid Peifer, Product Leadership
“I came for the AI skills. I stayed because eight women building together is the most motivated I've felt about my business in years.”
Build Room Cohort, Spring 2026
“She knows the strategies, the tactics. She's a superb team manager. She's the full package.”
Matt Cromwell, Founder, Roots & Fruit
“My team went from ‘we should use AI’ to actually using it daily after one workshop. Hazel made it click.”
Team AI Training Workshop
“Hazel is a fearless and innovative marketer. Any organization would be lucky to have her at the helm.”
Lauren Sieben, Writer & Strategist
“Take even one call with Hazel and you'll see the difference. She's determined, faithful, and honest.”
Kori Ashton, Fractional CMO
“She didn't just show me prompts — she helped me build something real that I shipped the next day.”
1:1 Build Session
“She empowers people to do more and finds easy ways to create big wins. She is the real deal.”
Kathy Zant, Security & Marketing
“I've taken a dozen online courses. This was the first time I finished with something I could sell.”
Build Room Cohort, Spring 2026
“Hazel Quimpo gets things done — she's an absolute juggernaut of creative energy and know-how.”
Rachel Fell, Director of Strategy
Hazel Quimpo working
Fig. 06 — The Story

Marketing taught me
how to communicate.
AI taught me how to ship.

I ran marketing for tech companies — Yelp, StellarWP, The Events Calendar. Campaigns, teams, product launches, the whole machine. I got good at making complicated things make sense.

Then I found Claude and started building things again — not planning them, building them. A website in an afternoon. An app over a weekend. Turns out most marketing advice is recycled garbage, most AI advice is worse, and the women doing the actual work deserve better than both.

Now I teach. I build with Claude every day. I show women how to stop watching tutorials and start shipping real things — the proposal, the workflow, the system that runs while you sleep.

50+ teams trained on AI
2 free office hours / week
1 cookie business on the side
Read the full story →
Fig. 07 — From the Lab all notes →

Methods, field notes, and things I tried this week.

Two doors. Both open.

Pick the one that sounds like you.

If you're ready

Apply to Build Room

Apply →
If you're not sure

Just come to Office Hours

Join →