The Work
Case studies, automations, AI builds, and the systems behind them.
Advisory Panel
25 experts who argue about my business decisions inside Claude. They know my revenue model, my current projects, and my tendency to chase shiny objects. They've saved me from myself more than once.
View specimen →Custom Booking System
Replaced Calendly with API glue. Google Calendar for availability, Stripe for payments, Cloudflare Workers for logic. $0/month. No middleman. Built in plain English with Claude Code.
View specimen →hazelq.com
My personal brand site, vibe coded from a creative brief that didn't exist until we built it. Astro on Cloudflare Pages. $0/month to run. Every line of code written by AI from plain English prompts.
View specimen →OohBae Kitchen Advisory Board
26-expert baking and food ops board that knows every recipe, batch size, and ingredient cost. When butter prices spike, this board recalculates margins before I finish my coffee.
View specimen →oohbae.kitchen
Full e-commerce site for my kids' ube cookie bakery. Stripe payments, real ordering flow, and a brand identity that went from boring template to bold purple in a weekend.
View specimen →Practice Presence — Websites for Therapists
Five custom websites for BIPOC and LGBTQ+ therapists. Fixed $2K pricing, two-week turnaround. Imagery that actually represents the clients walking through the door.
View specimen →The Ideabox
A productivity app for people with too many ideas and not enough follow-through. Capture fast, evaluate honestly, decide what deserves your time. Still building this one.
View specimen →The 50-Email Monday System
A prospecting automation that sends 50 personalized outreach emails every Monday.
View specimen →AI Content Production System
Built an AI-powered content machine for B2B SaaS. A full month of content produced in days, not weeks.
View specimen →ClickUp Marketing Workspace
Custom ClickUp workspaces for marketing teams. Systems that make a team of 3 perform like a team of 10.
View specimen →Client Reporting Dashboards
Marketing dashboards that connect activity to revenue — not vanity metrics, the ones leadership acts on..
View specimen →Client Onboarding Automation
New client says yes → project board, welcome email, intake form, and kickoff meeting all happen without me touching...
View specimen →The Content Lab (Hazel Q)
22-agent content creation engine.
View specimen →Content Repurposing Pipeline
One blog post becomes 8-12 distribution pieces automatically.
View specimen →Course Creator Workflow Overhaul
Systematized a course creator's chaos — content pipeline, student onboarding, and a production calendar that actually stuck.
View specimen →CRO Sprint — WordPress Plugin Brand
Conversion rate optimization for pricing pages and checkout flows. Focused on the last 30 seconds before someone buys.
View specimen →Custom GPT Creation
Built custom GPTs trained on brand voice, product catalogs, and FAQs. Generic AI turned into tools that sound like the business.
View specimen →Email Funnel — Subscription Culinary Service
Automated email funnel for a food subscription business. Welcome, upsell, re-engage, prevent churn. All running hands-off.
View specimen →Event Marketing — Festivals to Tech Conferences
Drove attendance for everything from family NYE festivals to B2B tech conferences. Pre-event sequences, social campaigns, and day-of content.
View specimen →Facebook Group to Email Community Migration
Migrated a Facebook group to an owned email list. Built the bridge campaign that made the move stick.
View specimen →Field Notes Voice Transplant
AI draft → Hazel's actual voice.
View specimen →Form → CRM → Email Nurture
Website form fills → CRM entry → lead scoring → personalized welcome sequence.
View specimen →Invoice + Payment Follow-Up System
Automated reminders, receipts, and follow-ups.
View specimen →Fractional Marketing Director
Not advising from the sidelines — actually running marketing for startups. Strategy, hiring, calendars, campaigns, KPIs. AI-optimized from day one.
View specimen →Jewelry Maker Organic Marketing Engine
Organic marketing engine for an online jewelry maker. Content, SEO, email, and social working together without paid ads.
View specimen →Meeting Transcript → Action Items
Every meeting gets transcribed, summarized, and turned into action items — automatically.
View specimen →Multi-Brand Integration Strategy
Led marketing integration of acquired WordPress brands under one vision without killing what made each product unique.
View specimen →LB Littles Community Powerhouse
Built LB Littles into Long Beach's go-to parent community. Events, partnerships, and word-of-mouth that grew without paid ads.
View specimen →Marketing Dashboard Design
Dashboards leadership actually looked at. Not vanity metrics — the numbers that connect marketing to revenue.
View specimen →Podcast Launch Strategy
Launched podcasts as marketing platforms, not vanity projects. One episode became a month of social content.
View specimen →Proposal Writer Skill
Call transcript → send-ready client proposal in minutes.
View specimen →Social Listening + Engagement Tracker
Know who's engaging with your content and what's resonating without refreshing feeds all day..
View specimen →Solopreneur KPI Tracker
My personal operating dashboard — sessions, revenue by stream, content output, and the one number that tells me if I'm...
View specimen →The Solopreneur Skill Stack
21+ custom Claude skills that make one person operate like a team.
View specimen →Stripe Revenue Dashboard
Real-time revenue tracking across two Stripe accounts — no third-party analytics tool, just the numbers that matter..
View specimen →Therapist Newsletter + Mental Health Brand
Website + newsletter for a therapy practice. Content that builds trust without being clinical. Email that nurtures people who aren't ready to book yet.
View specimen →Threads Engagement System
Daily Threads engagement in 15 minutes.
View specimen →Yelp Community-Led Growth
Pioneered community-led growth at Yelp — turning superfans into local brand ambassadors across multiple markets.
View specimen →TikTok Creator Revenue Streams
Helped a TikTok creator build revenue beyond brand deals. Print-on-demand store, automated email, and merch that turned followers into customers.
View specimen →Zapier + ChatGPT Business Automation
Connected business tools to automate proposals, onboarding, content briefs, and reporting. Gave solo operators 5-10 hours back per week.
View specimen →Zapier + Stripe → Notion Order Tracker
Every bakery payment auto-creates an order entry kids can read and fulfill.
View specimen →See how the sausage gets made
Weekly dispatches on AI, marketing, and building things.