About Hazel

Fig. 02 — Preface

I spent 18 years in SaaS marketing learning what works and what's garbage.

Now I teach women and teams how to build real things with Claude — websites, apps, workflows, the stuff that used to require a developer and a month of meetings. I'm writing two books, building apps, raising kids who run a cookie business, and trying to figure out Milwaukee winters.

Fig. 03 — Background & Methodology

I started in marketing because I was good at making complicated things make sense.

Spent 18 years doing that for tech companies — Yelp, StellarWP, The Events Calendar, a handful of agencies and startups. I built marketing systems, ran teams, wrote thousands of pages of content, and sat through enough meetings to last several lifetimes.

Got tired of the meetings. The decks nobody reads. The strategy docs that sit in Google Drive and die. Somewhere around year 16, I found Claude and started building things again — not planning them, building them. A website in an afternoon. An app over a weekend. Automations that replaced entire workflows.

Started showing friends what I was doing. Then showing their teams. Then teaching strangers on the internet. Turns out I'm better at teaching this than I ever was at doing the corporate version of marketing.

In July 2025, we packed up our family — husband Mike, Miles (11, exceptional in every sense), Zelda (9, runs a tighter business than most adults), and two very confused dogs — and moved from Long Beach, CA to Shorewood, Wisconsin. New city. New chapter. The kind of reset where you either build something real or spend a year watching Netflix. I chose build.

Now I teach Claude Code, Cowork, and vibe coding to women 35+ and corporate teams. I'm writing two books. I'm building apps. My kids sell ube cookies. I go to therapy every week and I'll talk about it publicly because someone should. I have too many ideas and not enough hours. I'm working on that.

Fig. 04 — Core Principles

Fig. 05 — Field Notes: Family

I'm married to Mike, who is patient with my 11pm "I have an idea" energy. Our son Miles is 12 and on the autism spectrum and teaches me something about how brains work every single day. Our daughter Zelda is 9 and runs OohBae Kitchen with her brother — a real ube cookie business, not a lemonade stand. We have two dogs who are not impressed by any of this.

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