Fig. 01 — Author's Note

Author's Note

Strategy, teaching, building, and asking better questions.

Hazel Quimpo at a rooftop patio with string lights and city skyline — marketing strategist and AI teacher

I don't teach AI so you can automate yourself out of existence. I teach it so you can do more of the work that actually matters to you. Marketing should be honest. And the women doing the real work deserve better tools than what they've been given.

Fig. 02 — The Beginning

The Beginning

I started in marketing because I was good at making complicated things make sense. Did that for tech companies — Yelp, StellarWP, The Events Calendar, a handful of agencies and startups.

Built marketing systems, ran teams, wrote thousands of pages of content, and sat through enough meetings to last several lifetimes.

Fig. 03 — The Shift

The Shift

Got tired of the meetings. The decks nobody reads. The strategy docs that sit in Google Drive and die. Somewhere around year 16, I found Claude and started building things again — not planning them, building them. A website in an afternoon. An app over a weekend. Automations that replaced entire workflows.

Started showing friends what I was doing. Then showing their teams. Then teaching strangers on the internet. Turns out I'm better at teaching this than I ever was at doing the corporate version of marketing.

Fig. 04 — Teaching & Building

Teaching & Building

In 2025, we packed up our family — husband, two kids, two very confused dogs — and moved from Long Beach, CA to Shorewood, Wisconsin. New city. New chapter.

Now I teach Claude Code, Cowork, and vibe coding to women and corporate teams. I'm writing two books. I'm building apps. My kids run a cookie business. I go to therapy every week and I'll talk about it publicly because someone should. I have too many ideas and not enough hours. I'm working on that.

Fig. 05 — Core Principles

What I Believe

Community over scale.

Mental health is not optional.

AI should make you more human, not less.

Local matters.

Ship it, then fix it.

Fig. 06 — What I Actually Do

What I Actually Do

Teach Claude Code

For founders, operators, and creative humans who want to move faster without a CS degree.

Build Marketing Strategies

For teams that are tired of agency nonsense and want strategy that ships.

Automate the Boring Stuff

Give back hours of your week by replacing workflows nobody enjoys.

Vibe Code Things

Websites, apps, and tools that feel right because they're built with intention.

Fig. 07 — Stay in the Loop

The Weekly Dispatch

AI that makes sense. Marketing that doesn't suck. One email a week from someone who actually builds things.

Want to build something?

Book a session and we'll make something real in 90 minutes.

Book a Build Session