THINKING IN PUBLIC Fig. 07 — Notes from a Human

Field Notes

Notes from a human who builds things, breaks things, and writes about it.

Marketing 8 min read

You don't need a marketing team. You need a marketing engine.

Every founder I talk to eventually asks the same question: when do I hire a marketing person? It's the wrong question.

marketing enginehiringteam buildingclaude
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AI 5 min read

AI Without Context Is Useless (And That's Your Fault, Not Its)

Here's what actually happened: they asked it a vague question and got a vague answer.

aimarketingsocial-media
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Marketing 8 min read

You Don't Need a Marketing Team. You Need a Marketing Engine.

Most people do random acts of marketing. Post something on LinkedIn.

aimarketingsocial-media
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Marketing 4 min read

Give, Give, Give, Ask

It's an endless treadmill. A landing page that says buy this. A cold email that says let's talk. A checkout page that demands your credit card.

aimarketing
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Marketing 4 min read

Stop Chasing the Algorithm. Own Your Content, Instead.

And every year, something changed. The algorithm shifted.

aimarketingsocial-media
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AI 5 min read

AI Isn't Just for Work — Here's How I Use Claude for Everything Else

I started using Claude for my business. Then I realized my personal life needed it more. Meal planning, health stuff, big decisions, even figuring out what to do on a Saturday.

claudepersonallife
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AI 6 min read

How I Use Claude to Stop Drowning in the Mental Load

The mental load is real and it's crushing. Meal plans, school stuff, doctor appointments, the thing you forgot to sign — here's how Claude handles the invisible work so your brain gets a break.

claudepersonalparenting
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Personal 6 min read

How a 20-Minute Sunday Meeting Fixed Our Family's Chaos

Our family runs a weekly meeting with an AI-generated agenda. Here's the exact system — Notion for tracking, Claude Cowork for prep, and a format that actually works with kids.

personalclaude-coworknotion
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AI 4 min read

Why I Teach Claude Code Instead of ChatGPT

There are a hundred AI tools. I picked one and went all in. Here's why Claude Code is the one I teach, and why it matters which tool you start with.

aiclaude-codewomen-in-ai
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Marketing 3 min read

The Marketing Advice I'd Give My 25-Year-Old Self

Eighteen years of marketing compressed into the stuff I actually wish someone had told me. No frameworks. No acronyms. Just the real stuff.

marketing
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Personal 5 min read

We Moved to Milwaukee Without a Plan and It Broke Everything Open

We left Southern California for Wisconsin with two kids, two dogs, and no plan beyond 'let's try something different.' Six months later, here's what happened.

personalmilwaukee
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Note

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