F.010 AI
AI Without Context Is Useless (And That's Your Fault, Not Its)
Here's what actually happened: they asked it a vague question and got a vague answer.
Read
—— THE NOTEBOOK · VOL. II
Field Notes
Notes from a human who builds things, breaks things, and writes about it. AI, marketing, and the messy space between.
New to AI? Start with the guide → —— THE NOTEBOOK · VOL. II
You don't need a marketing team. You need a marketing engine.
Every founder I talk to eventually asks the same question: when do I hire a marketing person? It's the wrong question.
read the latest
Plate F.011 · The Notebook - F.010
-
F.009 MarketingYou Don't Need a Marketing Team. You Need a Marketing Engine.
Most people do random acts of marketing. Post something on LinkedIn.
Read -
F.008 MarketingGive, Give, Give, Ask
It's an endless treadmill. A landing page that says buy this. A cold email that says let's talk. A checkout page that demands your credit card.
Read -
F.007 MarketingStop Chasing the Algorithm. Own Your Content, Instead.
And every year, something changed. The algorithm shifted.
Read -
F.006 AIAI Isn't Just for Work — Here's How I Use Claude for Everything Else
I started using Claude for my business. Then I realized my personal life needed it more. Meal planning, health stuff, big decisions, even figuring out what to do on a Saturday.
Read -
F.005 AIHow I Use Claude to Stop Drowning in the Mental Load
The mental load is real and it's crushing. Meal plans, school stuff, doctor appointments, the thing you forgot to sign — here's how Claude handles the invisible work so your brain gets a break.
Read -
F.004 PersonalHow a 20-Minute Sunday Meeting Fixed Our Family's Chaos
Our family runs a weekly meeting with an AI-generated agenda. Here's the exact system — Notion for tracking, Claude Cowork for prep, and a format that actually works with kids.
Read -
F.003 AIWhy I Teach Claude Code Instead of ChatGPT
There are a hundred AI tools. I picked one and went all in. Here's why Claude Code is the one I teach, and why it matters which tool you start with.
Read -
F.002 MarketingThe Marketing Advice I'd Give My 25-Year-Old Self
Eighteen years of marketing compressed into the stuff I actually wish someone had told me. No frameworks. No acronyms. Just the real stuff.
Read -
F.001 PersonalWe Moved to Milwaukee Without a Plan and It Broke Everything Open
We left Southern California for Wisconsin with two kids, two dogs, and no plan beyond 'let's try something different.' Six months later, here's what happened.
Read
Nothing filed under that yet — try another category.