The work, by the shape of it.
Most of what I do doesn't look the same twice. Here's a curated sample — team training, marketing direction, and the systems that outlasted the engagement.
FOR TEAM LEADERS CONSIDERING A TRAINING
Fractional Marketing Director
Series A SaaS · 18 months
Took over a four-person marketing team with no shared roadmap. Built the calendar, the reporting, and the brand dossier. Trained the team on Claude so the work survived me.
Multi-Brand Integration
StellarWP · Liquid Web portfolio
Ran integration marketing across five acquired WordPress brands. Unified the voice without flattening the identity of any of them. Retro Kitschy Zine campaign drove 12% of annual revenue.
Reporting Systems
Agency client · 3-month sprint
Replaced a 40-tab spreadsheet with one dashboard. Built the data pipeline, the weekly rhythm, and a Claude-powered narrative layer so the team stopped staring at numbers and started making decisions.
Content Engine
Self · ongoing
Built the content pipeline I use to publish across Threads, LinkedIn, a newsletter, and this site without burning out. Claude writes the first pass. I edit. The engine runs while I sleep.
Community-Led Growth
Yelp · multi-year
Ran community marketing for Yelp Elite in Southern California. Turned a word-of-mouth program into a repeatable loyalty engine that still shapes how I think about audience-led growth.
Design & Systems
Multiple clients
Design work that turned dense marketing data into one-page briefs executives actually opened. The pattern repeats across industries because the problem does: too much data, not enough decisions.
Want the whole archive?
The full portfolio has everything — therapist websites, branding, the weird one-off projects. This page is just the set that matters if you're thinking about a team training.