Deep Competitor Analysis

What You Get

A structured competitor analysis covering positioning, pricing, strengths, weaknesses, and opportunities they’re missing.

The Prompt

I need a deep competitor analysis for my business.

My business: [what you do and who you serve]
My competitors: [list 3-5 competitor names and their websites]
My price point: [your pricing]
What I think makes me different: [your best guess at your differentiator]

For each competitor, analyze:

1. POSITIONING — How do they describe themselves? Who are they targeting?
2. PRICING — What do they charge? What's included at each tier?
3. STRENGTHS — What are they doing well? What do customers praise?
4. WEAKNESSES — Where do they fall short? What are common complaints?
5. MESSAGING — What language do they use? What emotions do they target?
6. CONTENT STRATEGY — What channels are they active on? What's working?

Then give me:

OPPORTUNITY MAP
- Gaps none of these competitors are filling
- Audiences they're ignoring
- Messaging angles nobody is using
- Features or offers that would differentiate me

POSITIONING RECOMMENDATION
- A one-sentence positioning statement for my business based on this analysis
- 3 talking points I should use in my marketing that my competitors can't claim

How to Get More Out of It

After the initial analysis, try these follow-ups:

• “Now analyze their landing pages. What conversion tactics are they using?”
• “Based on this analysis, write me a homepage headline that positions me against all of them.”
• “What would a customer choosing between me and [competitor] need to hear to pick me?”

Tips

• Give Claude the actual competitor URLs. Even if it can’t browse them live, naming them helps it pull from training data.
• Paste in a competitor’s “About” page or homepage copy for more accurate analysis.
• Run this quarterly. Markets shift. Your competitors’ messaging will change.
• Don’t skip the “what makes me different” field. Even a rough answer helps Claude find your angle.
• Pair this with the SEO Keyword Research recipe to find keywords your competitors rank for.

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