What You Get
Organized keyword clusters grouped by search intent. Ready to turn into a content plan.
The Prompt
I need SEO keyword clusters for my business.
My business: [what you do]
My audience: [who you serve]
Main topic area: [the broad topic you want to rank for]
My current authority level: [new site / some traffic / established]
Generate keyword clusters organized by search intent:
INFORMATIONAL (people learning)
- 10 keywords/phrases someone would search when researching this topic
- Group them into 2-3 subtopic clusters
COMMERCIAL (people comparing options)
- 10 keywords/phrases someone would search when evaluating solutions
- Include "best," "vs," "review," and "alternative" variations
TRANSACTIONAL (people ready to buy)
- 10 keywords/phrases someone would search when ready to take action
- Include location-based and service-specific terms
For each cluster, give me:
- The keywords (mix of short-tail and long-tail)
- Estimated difficulty (Low / Medium / High)
- Suggested content type (blog post, landing page, comparison page, guide)
- A working title for a piece of content targeting that cluster
Start with the lowest difficulty opportunities first. I want quick wins.
Follow-Up Prompts
Get more out of the initial research:
Now take the top 3 low-difficulty clusters and create a content brief for each. Include:
- Target keyword and secondary keywords
- Search intent
- Outline with H2s and H3s
- Word count recommendation
- Internal linking opportunities
What long-tail questions are people asking about [topic]? Give me 20 "People Also Ask" style questions I could answer in blog posts or FAQ sections.
Tips
- Claude’s keyword data isn’t real-time. Use this for ideation, then validate with a free tool like Google Keyword Planner or Ubersuggest.
- Focus on long-tail keywords if your site is new. “How to write a proposal for freelance design clients” beats “freelance design.”
- One cluster = one piece of content. Don’t try to rank for everything in one post.
- Run this for each service or product you offer. Build a separate content plan for each one.
- Revisit quarterly. Search trends change and new opportunities open up.
Note
Get more playbooks in your inbox.
Weekly AI tips, prompts, and workflows from Hazel.