Website Audit Checklist

What You Get

A structured audit covering your homepage copy, user experience, SEO basics, and conversion flow. Specific issues with specific fixes.

The Prompt

Paste your homepage copy (or any key page) after the prompt.

Audit this website page. Be honest and specific. I want to know what's broken, what's weak, and what to fix first.

My business: [what you do]
Target audience: [who this page is for]
Goal of this page: [what you want visitors to do]
Page URL: [for reference]

Here's the page content:
[paste the full text content of the page]

Audit it across these areas:

1. FIRST IMPRESSION (above the fold)
   - Is the headline clear? Does it say what I do and for whom?
   - Is there a clear value proposition within 5 seconds?
   - Is the CTA visible and compelling?

2. COPY AUDIT
   - Is the writing about the customer or about me?
   - Are there vague words that could be more specific?
   - Does the copy address objections?
   - Is there social proof? Is it placed well?

3. UX & STRUCTURE
   - Is the page scannable? Good use of headings, bullets, whitespace?
   - Does the page have a logical flow?
   - Are there too many competing CTAs?
   - Is anything confusing or missing?

4. SEO BASICS
   - Does the headline include relevant keywords naturally?
   - Is there enough content for search engines to understand the page?
   - Are there opportunities for internal linking?
   - Meta description suggestion?

5. CONVERSION FLOW
   - Is the path from landing to action clear?
   - Are there friction points?
   - What would make someone leave without converting?

For each issue, give me:
- The problem (specific)
- Why it matters
- The fix (specific, actionable)

End with a PRIORITY LIST: Top 5 things to fix first, ranked by impact.

Follow-Up Prompts

Rewrite my homepage headline. Give me 10 options. Each one should clearly state what I do, who it's for, and why they should care.

Rewrite the first 3 sections of this page using the fixes you suggested. Keep my voice but make it sharper.

Tips

• Copy the visible text from your page, not the source code. Claude needs to read what your visitor reads.
• Run this on your top 3 pages: homepage, services/pricing, and about page.
• Do this before spending money on ads. A better page beats a bigger budget every time.
• Come back to this after making changes and run the audit again. Measure improvement.

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