Weekly Content Calendar Generator

What You Get

A 7-day content calendar with post ideas, captions, and content types for any platform. Tailored to your business.

The Prompt

Copy this into Claude. Fill in the brackets.

You are a social media strategist. Create a 7-day content calendar for my business.

Business: [your business name and what you do]
Platform: [Instagram / LinkedIn / Twitter / TikTok]
Audience: [who you're trying to reach]
Goal this month: [grow followers / drive sales / build authority / launch something]
Brand voice: [casual / professional / witty / warm]

For each day, give me:
1. Content type (carousel, single image, video, text post, story)
2. Topic or hook
3. A ready-to-post caption (with line breaks and a CTA)
4. 3-5 relevant hashtags
5. Best time to post

Make Monday a value post. Make Wednesday personal or behind-the-scenes. Make Friday a CTA or sales post. Fill the rest with a mix of engagement, education, and entertainment.

Format as a clean table with columns: Day | Type | Topic | Caption | Hashtags | Post Time

How to Use It

Run this every Sunday night. Takes 30 seconds to fill in, gives you the whole week.

Make it better: After you get results, follow up with “Now write the captions for Tuesday and Thursday to be more conversational” or “Make the hashtags more niche.”

Stack it: Pair with the Social Media Repurpose recipe if you already have a blog post or podcast episode to work from.

Tips

• Be specific about your audience. “Small business owners” is okay. “Female solopreneurs in wellness who make $50-150K” is better.
• Include 1-2 example posts you’ve liked so Claude matches the vibe.
• Run it for 4 weeks at once if you want a full month. Just change the prompt to “4-week content calendar” and add “Don’t repeat content types on the same day across weeks.”

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