Blog Post From Idea to Draft
What You Get
A prompt that takes your rough idea, your voice, and your audience — and turns it into a full blog draft with structure, hooks, and a CTA. No placeholder content. No AI filler. No definitions pretending to be openings. Just a draft that actually sounds like you and that your readers will want to finish.
The Prompt
I'm writing a blog post for [TARGET AUDIENCE].
Topic/idea: [ROUGH IDEA — doesn't need to be polished]
The one thing I want readers to walk away knowing: [ONE CORE INSIGHT]
My voice/tone: [2-3 sentences that sound like you at your best. Examples:
- "I'm direct and practical. I skip the theory and give people the thing they actually need to do. Here's a sample: 'You don't need a fancy CRM yet. You need a spreadsheet and 15 minutes a week.'"
- "I'm warm but no-bullshit. I swear a little. I care about real people. Example: 'Most productivity advice is written by people who've never missed a deadline in their lives.'"
- "I'm permission-granting and a little irreverent. Example: 'Your email subject line doesn't need to be clever. It needs to get opened.'"]
Desired length: [TARGET WORD COUNT — e.g., "1200 words"]
Specific points to include (optional): [ANY EXAMPLES, STATS, STORIES, OR ANGLES YOU WANT]
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Please write a blog post that:
1. Opens with a hook that actually grabs attention. No "In today's world" or definitions. Jump straight to the tension or the insight.
2. Uses clear H2 sections (not H1s). Each section should build on the last one.
3. Includes specific, actionable advice. Use real examples. Name things. Be concrete.
4. Writes a conclusion with a clear next step or CTA.
5. Matches the voice I described above. Make it sound like me, not like AI.
Golden rule: Don't pad with filler. If a section doesn't earn its place, cut it.
Return the full draft ready to publish (with minor edits).How to Use It
Step 1: Fill in the blanks. Your topic can be rough. Your one core insight doesn’t need to be fancy. Your voice examples are the star of the show — spend 2 minutes writing 2-3 sentences that sound like you when you’re talking to a friend who actually gets it.
Step 2: Paste the prompt into Claude. Run it. Watch it work.
Step 3: Edit for your stories. The draft won’t have your personal examples or specific client wins. Add those. Read it out loud. Cut anything that makes you cringe. Publish.
The voice example is the most important input. Give Claude 2-3 sentences that sound like you at your best, and the whole draft shifts. This is where the magic happens.
Example Output
Here’s what the opening of a post on “Why Your Email List Matters More Than Your Instagram Following” might look like in a direct, no-BS voice:
Your Instagram has 3,000 followers. Your email list has 240 people. You’re thinking about which one matters.
Here’s the truth nobody wants to hear: Instagram isn’t your audience. Your email list is.
I know. You spent two years building that Instagram. You’ve got decent engagement, some comments, a handful of people who actually care. But Instagram owns the algorithm. Instagram owns your reach. Instagram can change the rules tomorrow and you’re starting over. Your email list? That’s yours. Nobody takes it away.
The Difference Isn’t About Numbers
You know what email does that Instagram doesn’t? It reaches people who opted in specifically to hear from you. Not because the algorithm decided they’d be interested. Because they made a choice.
When you send an email, you’re talking to someone who said yes. They’re not doom-scrolling. They’re not waiting for the algorithm to show them something better. They opened your message because they want to hear what you have to say.
Instagram is a rented platform. Email is real estate you own…
Notice: It opens with a real observation, not a definition. It contrasts two things directly. It gives you a reason to care in the first 50 words. That’s the rhythm you’re going for.
Tips
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Run the draft through a voice check. After Claude finishes, ask: “Does this sound like [your name] or does it sound like AI trying?” Read the opening paragraph out loud. If you wouldn’t say it to a friend, rewrite it.
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The first draft is structure, not final copy. Claude gives you the skeleton. You add the muscle. This is where your stories, your specific clients, your actual experience goes in. That’s what makes it real.
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Don’t skip the voice example. I know you want to just paste the topic and go. Don’t. Spend the two minutes. Write like you’re texting a friend. That changes everything.
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If the opening starts with a definition, delete it. And delete the first paragraph. Start with the second one. Definitions don’t grab people. Tension does. Insight does. Definitions put people to sleep.
Next: Build Your Content System
This prompt handles one post. But if you’ve got 47 ideas and zero posts, you need a system — a workflow that turns ideas into drafts into published posts. Not some complicated editorial calendar. Just a real way to write fast and publish consistently.
Want help building yours? Book a Build Session — $350 for a 90-minute working session where we build your content system — blog workflow, repurposing plan, and editorial calendar.
Built with Claude. Every prompt in this playbook library has been tested in the latest Claude model.