5-Email Welcome Sequence Builder

What You Get

A prompt that generates a complete 5-email welcome sequence — subject lines, body copy, CTAs — tailored to your specific offer, audience, and voice.

The Prompt

Copy this into Claude. Replace the bracketed sections with your info.

I need a 5-email welcome sequence for my email list. Here's what I'm working with:

**My business:** [What you do, who you help — 1-2 sentences]
**My offer:** [What you're eventually selling or leading people toward]
**My audience:** [Who subscribes — what they care about, what they're struggling with]
**My voice:** [How you sound — casual, professional, funny, direct? Give an example if you can]
**My email platform:** [Kit, Beehiiv, Mailchimp, etc.]

Write a 5-email welcome sequence with this structure:
- Email 1 (Day 0): Welcome + who I am + what they'll get from being here
- Email 2 (Day 2): My story — why I do this, what I've learned the hard way
- Email 3 (Day 4): Quick win — one actionable thing they can do today
- Email 4 (Day 7): Social proof or case study — show this stuff works
- Email 5 (Day 10): Soft pitch — introduce my offer without being gross about it

For each email, give me:
- Subject line (and one alternative)
- Preview text
- Full body copy (keep each email under 300 words)
- CTA with button text

Write in my voice. No corporate speak. No "In today's fast-paced world." If it sounds like a LinkedIn post from 2019, rewrite it.

How to Use It

Step 1: Fill in your details

The prompt needs five things from you: what you do, what you sell, who reads your stuff, how you sound, and where you send emails. Don’t overthink it. A sentence or two for each is plenty.

Step 2: Let Claude draft the sequence

Claude will generate all five emails with subject lines, preview text, body copy, and CTAs. The whole thing usually comes back in one shot.

Step 3: Customize and load

Read through the drafts. Swap in your real stories for Email 2. Adjust the quick win in Email 3 to match something you’ve actually taught. The structure is solid — make the details yours.

Want to customize it?

• Change the timing (Day 0, 2, 4, 7, 10) to match your audience’s pace
• Add a 6th email if you want a harder pitch or a “last chance” angle
• Swap “soft pitch” for “invite to a free call” if that’s your funnel
• Add “Write subject lines that would make me open this at 6am on my phone” for better hooks

Example Output

Here’s a snippet from Email 1 for a fictional meal prep coach:

Subject: You're in. Here's what happens next.
Alt subject: Welcome to the "I actually eat lunch now" club

Preview: No spam. Just real food strategies that work on busy weeks.

Hey — 

Welcome. I'm Sarah, and I help busy parents stop ordering DoorDash at 9pm because they forgot to plan dinner. Again.

Here's what you signed up for:
- One meal prep strategy per week (tested on my own chaotic household)
- The occasional "here's what I actually ate this week" reality check  
- First dibs when I launch something new

Coming up in your next email: the real reason I started doing this (it involves a $400 Uber Eats month and some regret).

Talk soon,
Sarah

[Button: Check out this week's free meal plan]

Tips

One: Email 2 is where people decide if they like you. Don’t write a generic origin story. Write the specific, slightly embarrassing moment that made you start. That’s the one that connects.

Two: Keep emails under 300 words. Your welcome sequence isn’t a blog. People scan emails on their phone while waiting for coffee. Respect that.

Three: The “soft pitch” in Email 5 works better when it references something from the earlier emails. “Remember that quick win from Email 3? Imagine having a whole system of those.” That kind of thing.

Four: Run the sequence by someone who’s actually on your list. Not a marketer friend. A real subscriber. If they say “this sounds like you,” you’re good.

Want help building yours? Book a Build Session — $350 for a 90-minute working session where we set up your welcome sequence, automations, and first campaign together.

Built with Claude. Every prompt in this playbook library has been tested in the latest Claude model.