Stripe Revenue Dashboard
The Setup
I run two businesses through Stripe. Hazel Q handles consulting sessions and course payments. Ube MKE handles cookie orders and subscriptions. Two accounts, two revenue streams, two sets of metrics I need to see without logging in and out all day.
Most people at this stage would buy a dashboarding tool. Baremetrics. ChartMogul. Something that costs $50-100/month and shows you charts. I didn’t want another subscription. I wanted to see my numbers.
The Build
Stripe’s built-in dashboard is actually good — better than most people realize. The trick isn’t adding tools on top. It’s knowing which views to set up and what to ignore.
I configured custom reports in both Stripe accounts: monthly recurring revenue for cookie subscriptions, one-time order volume and average order value for the bakery, session revenue and booking frequency for consulting. Then I built a simple tracking layer — a spreadsheet that pulls the weekly numbers from both accounts into one view so I can see total revenue, revenue by business, and trends over time.
Nothing fancy. No API integration. No custom code. Just Stripe’s native reporting plus a weekly ritual of pulling the numbers into one place.
The Mess
The first version tracked too much. Gross revenue, net revenue, refunds, transaction fees, subscription churn, average order value, conversion rates, new customers vs. returning. I was spending 30 minutes a week on a dashboard and still not knowing if things were going well.
The fix was brutal simplification. Three numbers per business, checked weekly. Bakery: orders this week, revenue this week, average order size. Consulting: sessions booked, revenue, pipeline (people who’ve had free chats but haven’t booked paid sessions yet). That’s it. Everything else is noise unless something breaks.
The Result
I check revenue across both businesses in under 5 minutes every Monday morning. I can see if the bakery had a good week, if consulting sessions are picking up, and whether the overall trajectory is headed toward my quarterly target.
The real value isn’t the dashboard. It’s the discipline of looking at the same numbers every week and knowing immediately when something’s off. A 12-year-old running a bakery shouldn’t have to guess whether last week was profitable. Neither should the 42-year-old running the consulting practice.
The Takeaway
You don’t need a dashboarding tool. You need to know which three numbers actually matter — and look at them every week.
How It’s Built
- Data source: Stripe (two accounts)
- Tracking: Google Sheets (weekly pull)
- Views: Stripe native reports + custom filters
- Cost: $0
- Time investment: 5 minutes/week