Full Email Funnel Architect

What You Get

A complete, ready-to-implement email funnel with a lead magnet concept, five distinct sequences (welcome, nurture, sales, post-purchase, and optional re-engagement), segmentation rules, send timing, and plain-English copy you can customize for your business.

The Prompt

You're an email funnel architect. Build a complete email funnel for a [BUSINESS TYPE] selling [PRODUCT/OFFER] at [PRICE POINT].

Here's what I'm working with:

Business info:
- What do I do? [BRIEF DESCRIPTION]
- Who's my ideal customer? [AVATAR/PAIN POINTS]
- What problem do I solve? [ONE CORE PROBLEM]

Current email setup:
- Do I have any email sequences right now? [YES/NO/DESCRIBE]
- Where are people coming from? [TRAFFIC SOURCE—ADS, ORGANIC, REFERRAL, ETC]
- Email platform: [MAILCHIMP, CONVERTKIT, KLAVIYO, KIT, OTHER]

My offer:
- Product/service name: [NAME]
- Price: [AMOUNT]
- Key benefit: [ONE SENTENCE]

Voice:
- How would you describe my tone? [FORMAL/CASUAL/FUNNY/EDUCATIONAL/SALES-Y/etc]
- Any phrases or words I always use? [EXAMPLES]
- Anything I'd never say? [EXAMPLES]

Now build me:

1. **Lead Magnet Concept** — a specific, valuable lead magnet that attracts my ideal customer and sets up the nurture sequence (e.g., a checklist, template, mini-course, PDF guide, prompt pack). Why it works for my business.

2. **Welcome Sequence** (5 emails over 7 days) — each email subject line, key points, and a 2-3 sentence hook. Deliver the lead magnet in email 1. Build trust and context in 2-3. Start softly introducing the offer in 4. Launch into the sales sequence from 5.

3. **Nurture Sequence** (4 emails over 10 days) — for people who don't enter the sales sequence yet. Educate, tell a story, share a case study, address objections. Keep them warm.

4. **Sales Sequence** (3 emails over 5 days) — launch the pitch in email 1. Address top objection in email 2. Last-chance/urgency in email 3.

5. **Post-Purchase Sequence** (2 emails over 7 days) — welcome them to the community. Set up for success with first steps.

6. **Segmentation & Timing Rules** — which emails go to which segments? When do people move from one sequence to the next? What triggers segment moves (opened 3+ emails? clicked? didn't buy after 5 days?)

Format as markdown. Use clear, actionable language. Make it copy-paste ready but generic enough I can customize it.

How to Use It

Step 1: Fill in your business details. Copy the prompt above. Replace all the bracketed placeholders [LIKE THIS] with your actual business info. Be specific about price, audience, and voice—the better the input, the better the funnel.

Step 2: Paste it into Claude. Use Claude.com or Claude in your favorite app. Let it run. You’ll get your full funnel mapped out.

Step 3: Copy the sequences into your email platform. Start with the welcome sequence. Set up the lead magnet delivery in email 1. Adjust subject lines and tone to match your voice. Test the timing—5 emails in 7 days might be aggressive for your list. Adjust based on what you know about your audience.

Want to customize it?

• Change the lead magnet. If the AI suggests a checklist but you want a template instead, tell Claude and regenerate that section.
• Adjust the cadence. 5 emails in 7 days is a starting point. Cut to 3 if your audience prefers less frequent contact. Stretch to 10 days if you’re building a slower warm-up.
• Add segmentation logic. If you have different customer types (beginners vs. advanced, budget vs. premium), ask Claude to create separate sequences for each segment.
• Include specific case studies or stories. Tell Claude about a real customer win and ask it to build that into the nurture or sales sequence.

Example Output

Here’s what a partial funnel looks like for a fictional design course on client proposals:

## Lead Magnet Concept

**"The Proposal Template That Wins Clients"** — a downloadable, fully-customizable proposal template in Google Docs + a 1-page guide on what to include (scope, timeline, payment terms, deliverables). Why it works: freelance designers are always scrambling to write proposals. This removes friction and positions you as someone who understands their business.

---

## Welcome Sequence (5 emails / 7 days)

### Email 1: Deliver the Lead Magnet
**Subject:** Your proposal template is ready (+ what to do next)

Hey [first name],

Welcome to the designer community. Here's the thing: most proposals tank because they either ask for too much or explain too little.

I built a template that handles both. It's got all the sections that win contracts, plus notes on what to say in each one.

[DOWNLOAD YOUR TEMPLATE] (link to Google Doc)

You'll also notice a 1-page guide. Read that first—it explains the thinking behind every section.

More tomorrow.

—[Your name]

---

### Email 2: Build Trust with a Story
**Subject:** Why I built this template

Remember when you sent your first proposal? You probably had no idea what to charge, what to include, or how to sound like a professional.

I spent three years doing the exact same thing. Undercharging, over-explaining, getting rejected by clients who didn't even blink.

One day I reverse-engineered a proposal from a designer I admired. Saw how she structured it. Saw what she emphasized. Saw how she handled the scary part (money).

That proposal template you downloaded? It's built on everything I learned from studying what actually wins.

Tomorrow I'm going to show you the one section that changes everything.

—[Your name]

---

### Email 3: Establish Authority
**Subject:** The section most designers get wrong

When I look at a proposal that doesn't land, it's almost always missing one thing: a clear description of what the client's actually getting.

This sounds obvious. But most designers jump straight from "here's the problem" to "here's the price." There's no bridge.

[Explain the missing section with an example.]

See how that works? The client knows exactly what they're paying for. No surprises. No scope creep. No awkward conversations later.

Check your template. Look at the "Deliverables" section. That's the secret.

Tomorrow I'm going to tell you about the offer that changed my business.

—[Your name]

---

## Segmentation & Timing Rules

**Move to Sales Sequence when:**
- They open 3 of the first 4 welcome emails, OR
- They click any link in the welcome sequence

**Stay in Nurture Sequence if:**
- They opened 1-2 emails but didn't click, OR
- They're completely inactive

**Move to Post-Purchase Sequence after:**
- They complete the purchase transaction. Trigger: Stripe webhook or manual tag in email platform.

**Send times:** All emails go out at 9am their local time zone (if your platform supports it) or 9am CT as default.

Tips

One: Lead magnet is your only job. People opt-in for the lead magnet, not to be sold to. Make it so good that when email 4 or 5 pivots to the offer, they actually want to hear from you. A mediocre lead magnet kills your entire funnel before it starts.

Two: The welcome sequence builds belief, not urgency. Emails 1-3 are about trust. You’re showing them you understand their world. Email 4 starts whispering about the offer. Email 5 officially pitches it. If you jump straight to the pitch in email 1, people unsubscribe.

Three: Segment ruthlessly. Not everyone who opens email 2 is ready to hear about your product. Separate the engaged people from the lurkers. Send engaged people into the sales sequence. Keep lurkers in the nurture track. This one move doubles your conversion rate because you’re not hammering people who aren’t interested yet.

Four: Timing beats volume. Five emails in five days can work, but only if your audience expects it. For most audiences, spread it to 7-10 days. You’ll get more opens, fewer unsubscribes, and better conversion. Speed kills funnels. Patience builds them.

Want help building yours? Book a Build Session — $350 for a 90-minute working session where we map your full funnel, write your sequences, and set up automations together.

Built with Claude. Every prompt in this playbook library has been tested in the latest Claude model.