One-to-Ten Content Repurposer
What You Get
A prompt that takes one piece of source content — a blog post, podcast transcript, video script, newsletter, or even a long social post — and generates 10 platform-specific pieces you can post across Threads, LinkedIn, Instagram, email, and more.
This is the core of batch content creation. One good piece of thinking becomes a week’s worth of posts. No more staring at a blank screen wondering what to share.
The Prompt
Copy this and paste it into Claude with your source material:
You're my content repurposing expert. I have one piece of source content that performed well, and I want to turn it into 10 platform-ready pieces. Each one should be different — different angle, different energy, different hook — so it doesn't look like I just copied and pasted the same thing across platforms.
Here's what I'm working with:
Source content: [PASTE YOUR BLOG POST, PODCAST TRANSCRIPT, VIDEO SCRIPT, NEWSLETTER, OR LONG SOCIAL POST HERE]
Source format: [Blog post / Podcast transcript / Video script / Newsletter / Long LinkedIn post / Other]
Platforms I want to hit: [Select from: Threads, Twitter/X, LinkedIn, Instagram, Email, Newsletter]
My voice: [Describe your tone and give an example of something you've written. Example: "Direct, practical, warm, a little sarcastic. I don't use buzzwords. I say what I mean. Here's an example: 'Your funnel is broken because you're trying to convert cold traffic into buyers. Stop. Make them warm first.'"]
Angles I want to emphasize: [Optional — example: "The efficiency angle. The time-saving. Show people they don't need to work harder, they need to work smarter."]
Any hook styles I love: [Optional — paste your top 5 favorite hooks from your previous content or from the content-hooks-library]
Now generate 10 pieces:
1. Threads post #1: Punchy, opinionated, conversational. Under 280 characters. Lead with the hook.
2. Threads post #2: Different angle from #1. Still under 280 characters.
3. Twitter/X post: If different from Threads, otherwise skip.
4. LinkedIn post: Professional but human. 150–200 words. Storytelling angle. Show expertise without sounding corporate.
5. Instagram caption #1: Hook + value statement + CTA. 80–120 words. Assume people are scrolling fast.
6. Instagram caption #2: Different angle. Could be a carousel teaser.
7. Email subject line + preview + body: Subject (under 50 chars), preview text (under 100 chars), body snippet (under 150 words that makes them click to the full piece).
8. Carousel outline: 6–8 slides. Slide-by-slide breakdown. Each slide gets a headline and 1-2 bullet points.
9. Quote graphic text: The single most quotable, pull-out-able line from the source. Short. Memorable. Shareable.
10. Newsletter teaser: 2–3 sentences to drive clicks. Make people want to read the full thing.
Bonus (if it fits): A "hot take" post — the most contrarian or surprising angle from your source content. This is the one that might make people argue with you in the comments (in a good way).
Important rules:
- Each piece stands alone. Someone seeing it shouldn't need to read the original to get value.
- Don't copy-paste sections. Reframe, re-angle, and re-hook each one for its platform.
- Match the platform's native energy. Threads is quick and conversational. LinkedIn is storytelling. Instagram is visual + aspiration.
- Use numbers, specifics, and "you" language where possible.
- Every piece should have a clear reason to exist — no filler.How to Use It
Step 1: Pick your source. Grab your best-performing blog post, podcast episode, or recent newsletter. Not sure what performed best? Start with whatever got the most engagement — comments, shares, saves, or clicks. That’s your signal.
Step 2: Paste and customize. Fill in the prompt template above. Be specific about your voice and the angles you want to hit. If you’ve got favorite hooks, include them.
Step 3: Post and schedule. Take the 10 outputs and spread them across the week. Don’t dump all 10 on the same day. Space them out — 2 on Threads, 1 on LinkedIn, 2 on Instagram, 1 email, and save the carousel for when you have 30 minutes in Canva.
Key insight: The best repurposed content doesn’t look repurposed. What works on LinkedIn (narrative arc, showing vulnerability, professional storytelling) completely flops on Threads (quick, opinionated, conversational, no fluff). The prompt accounts for platform differences, but you should still read each piece and ask: “Would I actually post this here?” If the answer is no, rewrite it.
Pro move: Batch this. Run the repurposer once a week on your strongest piece. Spend 30 minutes getting 10 pieces. That’s your content for the week. Now you can focus on actually running your business instead of content.
Example Output
Here’s what 10 pieces from a blog post titled “Why Email Marketing Beats Social Media for Small Businesses” might look like:
Threads post #1
email list is the only audience you actually own. social media can disappear, algorithms can tank your reach, your account can get nuked. an email list? that’s yours forever. if you’re still choosing instagram over email, you’re playing with someone else’s house.
LinkedIn post
When I started, I thought social media was the move. I posted everywhere. Instagram, Twitter, TikTok. My engagement was good. My conversions were terrible.
Then I built an email list. Not through a fancy funnel. Just — asked people if they wanted to hear from me.
The shift was obvious within 60 days. Same message, same offer. But email moved the needle in a way social never did.
Here’s why: social media is for awareness. Email is for action. You need both. But if you’re small and you have to choose, email wins every time.
I’m spending less time posting and more time writing emails to the people who actually want to hear from me. My open rates are 40%. My reply rate is 10%. That’s not luck. That’s permission.
Instagram caption #1
your email list is the only audience you own. social platforms can change their algorithm overnight (and they do). but your email list? that’s pure oxygen for your business.
the question isn’t email or social. it’s: are you building a real business or just getting likes?
swipe up for the full breakdown.
Email subject line + preview + body
Subject: Why your Instagram hustle isn’t paying off
Preview: The one thing most small businesses get backwards about where to actually focus.
Body:
You’re posting consistently. Your content is good. But you’re not getting sales.
Here’s the thing nobody tells you: social media gets eyeballs. Email gets dollars.
If you’re choosing between the two (and most solopreneurs have to), pick email every time. Build that list. Talk to real people directly. That’s where the business happens.
Read the full post to see why email actually wins.
Carousel outline
Slide 1: Headline: “Why Small Businesses Are Wasting Time on Social” Subtext: “Spoiler: it’s not the algorithm.”
Slide 2: “Most entrepreneurs have backward priorities.” “They think: awareness first, then convert.” “But awareness without permission is just noise.”
Slide 3: “Your email list is owned media.” “Social media? You’re renting space.” “One algorithm change and your reach tanks.”
Slide 4: “Numbers don’t lie:” “LinkedIn email engagement: 4x higher than social” “Email conversions: 40x higher ROI than social”
Slide 5: “The simple shift:” “Stop optimizing for likes. Start building your list.” “One person with permission beats 10k followers.”
Slide 6: “Start here: Add a simple email signup to your site.” “Offer something worth subscribing for.” “Write to your list like you’re talking to a real human.”
Slide 7: “Email marketing is the antidote to platform risk.” “Build your audience. Own your channel. Scale your business.”
Quote graphic text
“Your email list is the only audience you actually own. Social media is just renting space.”
Newsletter teaser
Most small businesses are pouring energy into social media while their email list sits empty. Here’s why that’s backwards — and what actually moves the needle.
Tips
1. Repurpose your winners. Your best-performing content is your best source material. Don’t waste time repurposing stuff that flopped. If a blog post got 200 views and 30 shares, run it through the repurposer. If it got 12 views, write something new.
2. Add your hooks. If you’ve built a hooks library or have a list of your favorite openers, paste them into the prompt. The repurposer will use them to frame the content in ways that actually work for your audience. Hooks matter more than you think.
3. Batch and schedule. Do this once a week. Pick one piece. Run the repurposer. Get 10 outputs. Schedule them across the week — 2-3 a day, spread across platforms. That’s one creation session fueling 5-7 days of content. That’s the “Making the Donuts” method in action.
4. Space it out. If all 10 pieces are basically the same message on different platforms, you’re going to sound repetitive. That’s a sign you’re posting too much on the same platform. Spread the pieces across channels. Use the carousel for Instagram instead of another caption. Repurpose one piece into a 3-email sequence instead of one email. Make each platform work for you differently.
Want to go deeper?
Want help building yours? Book a Build Session — $350 for a 90-minute working session where we build your content repurposing system. You’ll get source templates, platform guides, and a batch workflow you can run every week.
Built with Claude. Every prompt in this playbook library has been tested in the latest Claude model.