90-Day Marketing Roadmap Generator
What You Get
A prompt that takes your business, goals, budget, and current marketing status — and builds a focused 90-day plan with monthly themes, weekly actions, and clear priorities. Not a 50-page strategy doc. A plan you’ll actually follow.
The Prompt
Copy this and paste it into Claude. Fill in the bracketed sections with your own info.
Build my 90-day marketing roadmap.
Here's what you need to know about my business:
- What I do: [describe your business/service in 1-2 sentences]
- Who I serve: [your ideal customer/client in 2-3 sentences]
- My #1 goal for the next 90 days: [more leads / more sales / more visibility / launch something specific]
- What marketing I'm currently doing: [list everything — website, social, email, networking, paid ads, nothing yet, etc.]
- My budget: [X hours per week + $Y/month to spend]
- Where I'm active: [which channels/platforms you're on right now]
- What I've tried that didn't work: [be honest about what flopped]
Now build my roadmap. Here's what matters most:
First: Do the marketing engine check. Do I have all three of these?
1. A way to be found (website, SEO, podcast, visibility somewhere)
2. A way to collect emails (lead magnet, opt-in form, newsletter signup)
3. A way to send emails (email platform, regular emails to my list)
If I'm missing any of these three, that's what Month 1 focuses on — not Instagram reels or fancy content. The engine comes first.
Then: Build three monthly themes:
- Month 1: [Foundation/Fix] — What's broken or missing that we need to fix first
- Month 2: [Build/Grow] — What we build on top of the foundation
- Month 3: [Optimize/Scale] — What we optimize and scale
For each month, give me:
- 2-3 "Rocks" (specific, measurable outcomes — EOS style)
- A weekly action checklist (4-5 concrete tasks per week, not vague directives)
- The channels I should focus on (and which ones to ignore for now)
- A "don't do this" list (things that feel productive but waste my time at this stage)
Be ruthlessly focused. A solopreneur with 5 hours a week for marketing can't do everything. Pick the 2-3 things that move the needle most and ignore the rest. If I don't have a website or email list, that's Month 1 — not Instagram reels.
Format the roadmap so I can actually use it — clear sections, specific actions, and real timelines.How to Use It
Step 1: Do the marketing engine check
This is the most important part. If you don’t have a way to be found (website, SEO, newsletter), a way to collect emails (lead magnet, landing page), and a way to send emails (email platform, regular sends) — you don’t have a marketing system. You have random acts of content. Build the engine first.
If you’re missing one or more pieces, that’s your Month 1 focus. Everything else waits.
Step 2: Commit to your monthly themes
You can’t do everything in 90 days. Monthly themes force you to pick what matters most right now. Month 1 is foundation. Month 2 is building on that foundation. Month 3 is optimization. Don’t skip ahead.
Step 3: Follow the weekly checklists
Print Month 1’s checklist. Put it where you’ll see it. The roadmap only works if you look at it. Check off tasks as you go. This isn’t aspirational — it’s what you’re actually doing this week.
Example Output
Here’s what a 90-day roadmap looks like for a fictional life coach named Sarah who has an Instagram account (500 followers, inconsistent posts), no website, no email list, and feels lost about marketing.
Month 1: Foundation (Week 1-4)
Rocks:
- Launch a one-page website with clear “about,” service details, and email signup
- Create and launch a free lead magnet (5-page PDF guide) that attracts your ideal client
- Set up email platform and create a 3-email welcome sequence for new subscribers
Focus channels: Website only. Email only. Instagram maintenance (post 1x per week, don’t grow it yet).
Ignore for now: Paid ads, podcasting, TikTok, LinkedIn, YouTube, networking groups.
Don’t do this: Don’t spend time designing a fancy website. Get a one-pager live in Week 2. Don’t write a 50-page guide. Five pages solves the problem. Don’t try to grow your Instagram audience. You don’t have an engine yet to capture the interest you’re creating.
Weekly Actions
Week 1:
- Choose your website platform (Wix, Squarespace, Framer — something you can launch fast)
- Write your homepage copy (60 seconds of clarity: what you do, who it’s for, how they contact you)
- Choose your lead magnet topic (what’s the one thing your ideal client most wants to know?)
- Set up your email platform account (ConvertKit, Substack, Mailchimp — pick one)
Week 2:
- Publish your one-page website (rough is fine — live is better than perfect)
- Start writing your lead magnet (aim for 5 pages max)
- Create a simple landing page for the lead magnet (just a form + description)
- Write subject line and CTA for email inviting people to sign up
Week 3:
- Finish your lead magnet and publish it (PDF or downloadable link)
- Connect your lead magnet form to your email platform
- Write your 3-email welcome sequence:
- Email 1: Welcome + introduce yourself (why you started, what you believe)
- Email 2: Share one quick win or story that shows your approach works
- Email 3: Describe your service/next step (consultation, offer, whatever comes next)
- Test the whole flow (sign up yourself, make sure emails arrive)
Week 4:
- Share your website/lead magnet on your Instagram (add link to bio)
- Send a private message to 20 people in your network with the link (don’t be shy)
- Review what happened: How many signups? Any feedback? What’s next?
- Plan Week 5-8 adjustments
By end of Month 1, you have:
- A website people can actually find you on
- An email list (even if it’s small)
- A system to deliver value and stay in touch
That’s your engine. Everything in Month 2 builds on this.
Tips
1. Print Month 1’s weekly actions and put them where you can see them.
This plan only works if you look at it. Print it. Tape it to your desk. Add the weekly actions to your calendar. Your brain won’t remember this on its own — and that’s not weakness, that’s human.
2. Don’t skip ahead.
Month 1 is foundation for a reason. Your urge to jump to “make viral content” is real and it’s loud. Ignore it. Build the engine first. Everything else is spinning your wheels.
3. Review at Day 45.
Halfway through, pause. What worked? What surprised you? What feels off? Adjust Month 3 based on what you learned in Month 1-2. The roadmap isn’t sacred — your actual results are.
4. If everything on your roadmap feels exciting, you’re not being honest about what your business actually needs.
Real roadmaps include unsexy work. Setting up email. Writing a landing page. Following up with people who signed up. This is the stuff that actually moves the needle. Permission to find it boring. Do it anyway.
Ready to Build Yours?
Want help building your 90-day marketing roadmap? Book a Build Session — $350 for a 90-minute working session where we build your complete 90-day marketing roadmap, set your Rocks, and get your first actions scheduled.
This isn’t a presentation you sit through. It’s a working session. We open Claude, we build your roadmap, and you walk away with a plan you can actually follow. No fluff. No 50-page deck. Just clarity and action.
Built with Claude. Every prompt in this playbook library has been tested in the latest Claude model.