CRO Sprint Checklist
What You Get
A prompt that maps your entire conversion funnel, identifies where visitors are dropping off, and builds a prioritized 2-week sprint plan to fix the highest-impact leaks first.
The Prompt
Copy and paste this into Claude. Fill in the bracketed sections with your info.
You are a conversion rate optimization specialist. I'm going to give you my website URL and funnel details. Your job is to audit five conversion zones, score each one, identify the biggest leaks, and build a specific 2-week sprint plan to fix them.
Here's what I need from you:
1. My website URL: [insert URL]
2. What "conversion" means for me: [purchase / booking / email signup / form submission / other]
3. My current conversion rate (if you know it): [e.g., 2%, or "I have no idea"]
4. How my funnel flows: [e.g., "Google ads → landing page → product page → checkout → thank you page"]
5. My biggest frustration right now: [e.g., "People add items to cart but don't check out"]
6. Tools I use: [e.g., Google Analytics, Hotjar, Klaviyo, Square, Stripe]
Now audit these five zones:
Zone 1: Landing Page (First Impression)
- Score this 1–5 (1 = people leave immediately, 5 = they're hooked)
- Assess: Is the headline specific and relevant to traffic source? Does it answer "what is this?" in under 5 seconds? Is there a clear CTA above the fold? Is the main offer visible before scrolling? Is there visual hierarchy (important stuff is bigger, bolder, higher)?
- List specific issues you see
- Top fix for this zone
Zone 2: Trust and Credibility
- Score this 1–5 (1 = I have zero reason to believe you, 5 = you look legitimate and established)
- Assess: Are there customer testimonials or reviews visible? Do you show credentials, awards, or media mentions? Is there a photo of the person/team? Do you mention how long you've been doing this? Are there social proof signals (number of customers, results, followers)?
- List specific issues
- Top fix for this zone
Zone 3: Friction Points
- Score this 1–5 (1 = I'm abandoning cart, 5 = checkout is frictionless)
- Assess: How many form fields are required? How many pages/steps to checkout? Is the page speed slow (will this lose impatient people)? Is navigation confusing (where do I go next)? Are there unexpected costs revealed at the end (shipping, fees)?
- List specific issues
- Top fix for this zone
Zone 4: Email Capture
- Score this 1–5 (1 = nobody's signing up for your list, 5 = people want to hear from you)
- Assess: Where's the email signup? (Is it buried at the bottom or visible early?) What's the offer for signing up? (Is it compelling or generic?) Does it say "Subscribe to our newsletter" (weak) or something specific like "Get my 7-day email course on X" (strong)?
- List specific issues
- Top fix for this zone
Zone 5: Call-to-Action Clarity
- Score this 1–5 (1 = I'm confused what to do next, 5 = I know exactly what to do on every page)
- Assess: Do your CTAs have action words (Book, Buy, Join, Get, etc.) or vague language (Submit, Click Here)? Are they colored differently from the rest of the page? Is there only one main CTA per page or are there ten competing options? Is it clear what happens after I click?
- List specific issues
- Top fix for this zone
Build my 2-week sprint plan:
Week 1: Quick Wins (Copy and UX tweaks, no coding)
- List 3–5 specific, doable changes: move something, change the wording, add social proof, fix the CTA, etc. Be exact. Don't say "improve the headline" — say "Change headline from 'Fitness Coaching' to 'Lose 10 lbs in 12 weeks with a plan built for busy parents' and make it 32px, bold, dark blue."
Week 2: Structural Fixes (Bigger changes)
- List 2–3 changes that might need design or code: form field consolidation, checkout simplification, landing page redesign section, email sequence setup, etc.
End with: A ranking of which zone to fix first based on current score + impact. (Lowest scoring zone = biggest leak.)How to Use It
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Paste the prompt and answer the questions. Be honest about your traffic, conversion rate, and biggest frustration. Claude will audit your actual site.
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Audit happens in real time. Claude visits your live site, checks the landing page, looks for social proof, counts form fields, and builds the sprint from what they actually see. No guessing.
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Prioritize the lowest-scoring zone first. That’s where the biggest leak is. Fix that before moving on.
Key insight: CRO isn’t A/B testing your button color. It’s finding where people leave and making it easier for them to stay. Most small business sites have 2–3 critical leaks. Fix those and you’ll see results before you need to worry about pixel-level optimization.
Example Output
Let’s say you run an online coaching business. Here’s what the audit might look like:
Zone 1: Landing Page — Score 2/5
Issues:
- Headline says “Personal Coaching Services” (vague, could be anything)
- No CTA visible until you scroll 800 pixels down
- No imagery, just text
- Doesn’t say what problem you solve
Top fix: Change headline to “6-Week Mindfulness Program for Stressed Parents” and add a button below it that says “Start Your Free Assessment” in coral (#e85d4a). Add a photo of you looking approachable.
Zone 4: Email Capture — Score 1/5
Issues:
- No lead magnet, just a generic “Subscribe to our newsletter” box at the bottom
- Doesn’t answer “why would I give you my email?”
- Email opt-in form is buried in the footer
Top fix: Create a lead magnet (5-day email course on “Stress-Free Mornings” or a downloadable checklist), move the email signup form to the right sidebar or above the fold, and change the copy from “Subscribe” to “Get My Free 5-Day Course.”
Week 1 Sprint:
- Rewrite the headline to be specific and add the assessment CTA button above the fold
- Add a photo of yourself
- Create a simple lead magnet (checklist or video)
- Move email signup higher on the page with specific copy
Week 2 Sprint:
- Design a landing page that converts (optional redesign if budget allows)
- Set up an email automation sequence that delivers the lead magnet and nurtures signups
Tips
1. Start with the zone that scored lowest. That’s the biggest leak. Fix a 1/5 before you worry about a 3/5.
2. Don’t try to fix everything at once. Pick one zone per sprint. One zone × 2 weeks × consistent focus = real results.
3. Pair this audit with Google Analytics. Run this CRO audit, then check your Analytics to see where people actually leave. Look for: which pages have the highest bounce rate? Where do people drop off in your funnel? Are certain traffic sources converting better than others? Claude can help you interpret the data.
4. The most common CRO fix is also the simplest: Make your CTA visible, specific, and above the fold. If people have to scroll to find out what to do next, you’ve already lost them.
Your Move
Want help building yours? Book a Build Session — $350 for a 90-minute working session where we audit your funnel and make the highest-impact fixes live on the call.
Built with Claude. Every prompt in this playbook library has been tested in the latest Claude model.